AI-powered direct mail
Find the homeowners most likely to buy.
If you’ve ever run a Facebook ad, you already know how this works: pick an audience, launch, watch what each booked job costs — except your ad is real mail, in exactly the right mailboxes. Built on eight years of running our own.
Every cost quoted before anything runs.
Not a shared lead — the calls come to you alone
The demo · a heat-pump campaign
Watch a campaign happen.
This one sells heat pumps — the same engine runs any home-services trade. Scroll to play it, at your own pace.
scroll — the demo follows your pace
skip the demo ↓The engine
Eight years of data work, now run by AI.
You just watched one heat-pump campaign. The same machine reads permits, satellites, and maps for any home-services trade — roofs, water heaters, panels, pools. These are its real outputs, not mockups.
What the engine sees
The whole state, classified — parcel by parcel.
What lands in the mailbox
Real pieces, proven over two million mailers.
These aren’t templates we think might work — they’re the formats our own campaigns run, rebuilt so your brand drops in. The address, tracking, and personalization wire themselves in.
The postcard tap to flip
The whole case made in the five seconds between mailbox and recycling bin — a deck of proven fronts, not one look:
+ more in the studioThe personal letter tap to open
Addressed to the homeowner by name, with the customer-reviews insert riding along — our strongest performer; it carries a quarter of all sign-ups.
The snap pack tap to tear
The pressure-sealed mailer checks arrive in — it gets torn open on the walk back from the mailbox.
A proven campaign runs them as a sequence — the letter opens, postcards keep your number on the fridge, the snap pack closes. Every piece is tracked back to the exact home it landed at.
The old way
Eight vendors. One glue: you.
Direct mail that performs has always been possible — if you were willing to become the integration layer of your own ad agency. Keep scrolling. Watch what happens to them.
Data brokers
negotiate list contracts, per-record minimums
$200–500/mo
A designer
every mail piece, every revision
$300–800/piece
Print vendors
quotes, samples, QA rounds, reprints
quotes + weeks
Website builder
landing pages that match the mail
$30–50/mo
Booking software
and praying it talks to the website
$30–50/mo
Call tracking
numbers, forwarding, recordings
$45+/mo
A GIS consultant
territory + fire-zone screens per run
$60/run
Spreadsheets
where the signups quietly get lost
your evenings
+ you, unpaid, holding all eight together
the engine holds it together now — you run your trade
Call it $700–$1,400 a month across the stack — before a single stamp — plus 15–30 hours of your month spent being the glue.
There is no version of doing this yourself that costs less. So the whole column folds into one flat plan — and the hours come back.
The whole machine
A full acquisition channel. Not another tool.
Facebook made enormous machinery feel like one decision. This is that, for the mailbox — permits, presses, phone systems, ad accounts, all running below the surface.
Build campaigns
proven pieces relaunch in minutes
- Audiences picked by permits, equipment age & ownership
- The proven five-touch sequence, scheduled for you — tuned across 2M+ of our own pieces
- Designs that fill themselves in: names, links, QR codes, phone numbers
absorbs
Data brokers · A designer · Print vendors · A GIS consultant
Facebook & Instagram echo
your mail, in their feed
- The exact homes you mailed see the piece online, timed to the day it lands
- Ads drafted automatically from your mailer — you approve every word before a dollar moves
- One flat price per home; ad budget billed 1:1 as actually spent
bonus
plus the ad agency you never had to hire
Tracking that settles arguments
know which dollar worked
- A tracked phone number per campaign — every call recorded and transcribable
- Signups matched to the exact home you mailed — no coupon codes to type
- Results counted per household — never vanity clicks
absorbs
Call tracking · Spreadsheets
Your page & booked jobs
from mailbox to calendar
- A landing page per number — print and page can never disagree
- Homeowners book straight onto your real calendar — no phone tag
- Change the words any time; every campaign on that page updates at once
absorbs
Website builder · Booking software
Setup is an afternoon. Your first mail piece deserves real time; every campaign after reuses it in about ten minutes.
Proven, not theoretical
This isn’t a pitch deck. It’s the engine we run every day.
For eight years it has driven the growth of Sapling Energy, our own home energy-savings business. Now it runs your campaigns too.
8 yrs
the engine, proven in-market at Sapling Energy
2M+
pieces of mail sent through the engine
2–4%
of targeted homes sign up across a full campaign
1 job
what it typically takes to cover an entire first test
Run one campaign. Then run it everywhere.
We read the permit records in your service area and pick a couple thousand homes with a real reason to buy from you — the right equipment, the right age, the right neighborhoods. You approve the piece, we send it. One booked job usually pays for the whole test: if the phone rings, scale it; if it doesn’t, you’ve spent a little to learn a lot.