Sapling SignalStart free

For home-services contractors

Direct mail, as easy as Facebook ads.

It used to take a list broker, a designer, a print shop and weeks of quotes. Now you set a monthly budget, pick your audiences and approve the plan. We find the homes most likely to hire you, print and mail every piece, and show you what each booked job cost.

Start your mail plan freeSee how it works

Currently available in California, Hawaii, Arizona, Texas, Nevada and New Mexico. Somewhere else? Talk to us.

Not a shared lead: the calls come to you alone

Homes worth mailing
Most likely to buyStrong signalSkipIllustration: 5 of 240 worth a stamp

Then and now

Direct mail used to take eight vendors. Now it takes four steps.

The old way

  • A data broker for the list
  • A designer for every piece
  • Print vendors: quotes, proofs, reprints
  • A GIS consultant to map your territory
  • A website builder for the landing page
  • Booking software that may not talk to it
  • Call tracking to know who called
  • Spreadsheets, where signups get lost

Plus you, holding all eight together.

With Sapling Signal

  1. 01Set a monthly budget.It is the ceiling. A month never goes over.
  2. 02Pick your audiences.Homes with a reason to hire you, inside the area you serve.
  3. 03Put your brand on proven pieces.Letters, postcards and snap packs that already work.
  4. 04Approve the plan.We print and mail it, and track every call and booking back to the home.

The ads manager for real mailboxes.

The demo · a heat pump campaign

Follow one home from a permit to a booked job.

An illustration: a made-up home and made-up numbers, run through a real heat pump installer’s filters. The same engine runs any trade.

Skip the story

01 · The signal

A permit says this home upgraded its main panel in 2021.

Every job leaves a permit, and contractors usually pay a data service just to see them. The engine already reads millions. This home’s main panel was upgraded in 2021, often the first step toward electric heat, with no heat pump permit since.

02 · The audience

Then it finds every home like it.

A main panel or service upgrade in the last 10 years. No heat pump permit in 12 years. Then add any filters you want. Owner-occupied single-family homes. Only the utilities you choose. Outside recent wildfire burn areas. Inside your service area. Everything else drops off.

03 · The postcard

A proven postcard designs itself around your brand.

It’s one of four pieces on a proven schedule: a letter with an insert, two postcards and a snap pack. Your logo and offer on each. Names, addresses, QR codes, your tracked number and each home’s own utility fill themselves in.

04 · Print and mail

Printed, stamped and in the mailbox.

Approve the plan once, then each proof before it prints. Every piece is ordered 10 days before it mails, and printing and postage are handled for you.

05 · Calls and leads

The phone rings, and the lead knows where it came from.

Each batch gets its own tracked number, printed on every piece and shown on your page. Calls are recorded, and every lead is matched to the home you mailed, so you know which dollar worked.

06 · Booked

Tuesday at 10:30, on your real calendar.

Homeowners pick a time on your page and it lands on your calendar, with the reminders sent for you. From a permit to a booked job, one engine.

That’s the whole engine.

Run it for your trade

Proven, not theoretical

  • 8 yrs

    the engine, proven in-market

  • 2M+

    pieces of mail sent through the engine

  • 2%

    of targeted homes sign up across a full campaign, on average

Set your budget. Then let it run.

Want to test first? Send a single campaign, and turn it into a plan when the phone rings.

Start your mail plan freeTalk it through first

Free to build. You pay when you send. See pricing

Want the details first? Learn how the mail plan, the engine and the mail work